Ayurtatvam

Logo Design & Packaging

The design stayed true to the brand's roots: minimal, clean, and natural. We chose a soft matte finish and calming tones to reflect its organic promise. The labels were crafted to be informative without overwhelming, letting the product and its purity do the talking. Every element was aligned with our marketing guidelines: clarity over clutter, honesty over hype.

Ecommerce

Ayurtatvam is a performance-focused personal care startup that launched with a range of products, but it was their Natural Wax Powder that truly took off. Designed for people who were done with razors, waxing, and harsh creams, it offered a natural, at-home solution for hair removal that didn’t damage the skin. It quickly resonated with a tired but eager audience.

We came on board at the idea stage and handled everything from packaging and positioning to listings and ads. At launch, the ACOS was over 1200% and sales were minimal. But early users loved the product, and momentum followed. Within a month, sales grew to 30–40 units a day. By Prime Day in July, they crossed 250 units daily.

In just nine months, we helped bring down ACOS to under 30% and scale the brand to ₹1 crore in revenue, all built around a single hero product that solved a real problem.

Conclusion

Ayurtatvam will always be special to us, not just because it was one of the first full-scale brands we built, but because it proved what’s possible when intention meets execution. The team trusted us fully, and we made sure that trust paid off. From strategy to sales, it was a win at every level. This wasn’t just a project—it was a launchpad.