In a market overflowing with wellness promises and picture-perfect branding, BeOdd set out to do what their name boldly suggested—embrace their difference and wear it with pride. From the start, they were clear about one thing: they didn’t want to blend in. They wanted to build a brand that challenged the polished sameness of the wellness industry. Something offbeat. Something real. Something that felt as human and imperfect as the people it was meant for.

Across every touchpoint—from strategy to storytelling to design—the brief remained consistent: “Make it different.” And that wasn’t just a creative directive; it was a mindset. BeOdd didn’t want to just look different—they wanted to be different. That meant digging deeper, questioning tropes, and leaning into the quirky, raw, and unfiltered side of wellness that most brands shy away from.

We worked closely to translate this ethos into a brand language that was bold but approachable, slightly odd but always relatable. The voice was cheeky and honest. The visuals broke conventions without losing coherence. Every decision was a rebellion against the overly curated—and a celebration of the real, the flawed, and the funny.

BeOdd reminded us that sometimes, standing out isn’t about being loud—it’s about being honest. And in that honesty lies a kind of clarity that people can instantly connect with.