Ayurtatvam – Building a 7-Figure Ayurvedic Supplement Brand on Amazon

When Ayurtatvam came to us, they had nothing but a name. No products. No branding. No presence. Just an idea. We rolled up our sleeves and got to work. Our team conducted deep market research to identify product opportunities in the Ayurvedic supplement space. Once finalized, we designed the packaging, manufactured the product through our sister company HNCO Organics, and listed it on Amazon and Flipkart. We launched the brand at the end of February 2023. March was a full-blown hustle, the product was brand new, we had no reviews, no social proof, and were just another new listing on Amazon. We switched on campaigns immediately, knowing well that the first month wouldn’t be profitable. Let’s be honest: if you think you’re going to start making money the moment you launch, that’s cute. The real game starts with strategy, iteration, and relentless optimization.