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The argument in favor of using filler text goes something like this: If you use real content in the Consulting Process, anytime you reach a review point you’ll end up reviewing and negotiating the content itself and not the design.
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- +91-6357198987
- info@bloommediastudio.com
- Week Days: 10:00 to 6:00 Sunday: Closed
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Ayurtatvam – Building a 7-Figure Ayurvedic Supplement Brand on Amazon
When Ayurtatvam came to us, they had nothing but a name. No products. No branding. No presence. Just an idea. We rolled up our sleeves and got to work. Our team conducted deep market research to identify product opportunities in the Ayurvedic supplement space. Once finalized, we designed the packaging, manufactured the product through our sister company HNCO Organics, and listed it on Amazon and Flipkart. We launched the brand at the end of February 2023. March was a full-blown hustle, the product was brand new, we had no reviews, no social proof, and were just another new listing on Amazon. We switched on campaigns immediately, knowing well that the first month wouldn’t be profitable. Let’s be honest: if you think you’re going to start making money the moment you launch, that’s cute. The real game starts with strategy, iteration, and relentless optimization.
We used our in-house ROOT System: Review, Outline, Optimize, Target — a no-fluff process for performance marketing.
R
Review
- Audited the Amazon account and campaign setup
- Identified leakage points, poor keyword targeting, and misaligned spends
O
Outline
- Created product listings with optimized titles, bullets, A+ content, and visuals
- Mapped out a phased visibility + performance roadmap
O
Optimize
- Split campaigns into Branded, Manual, Auto, and Display buckets
- Identified high-converting keyword clusters
- Introduced tighter creatives for better CTR and ACOS
T
Target
- Activated Branded Search, Display, and Retargeting campaigns
- Built a funnel to move buyers from awareness → interest → action
- March was a loss, but by April, sales had doubled
- Monthly orders skyrocketed from 100 to over 10,000 orders/month by July
- Revenue jumped from ₹24,215 → ₹19 lakhs/month
- ACOS dropped from 1200% → under 20%
- Total revenue in 10 months crossed ₹1 crore
- 42,000+ units sold, with organic sales surpassing ad-driven ones by Q3
- Client’s product achieved Best Seller status in its Amazon category
